Fashion
Zara is a fast fashion retail brand that sells clothing, accessories, beauty products and perfumes.
Zara was established in 1975 in Galicia, Spain, where the company is still based. It was initially called 'Zorba' after the classic 1964 film Zorba the Greek, but there was a bar with the same name two blocks away, so the letters were rearranged to read 'Zara'.
During the 1980s, Zara changed the design, manufacturing, and distribution process to reduce lead times and react more quickly to new trends using information technology and groups of designers rather than individuals.
parent company