Fashion

Weekday is owned by H&M Group.

Swedish urban street fashion brand founded in 2002 and acquired by H&M Group in 2008 as part of the FaBric Scandinavien AB purchase. Originally positioned as a denim-led unisex concept with a strong streetwear sensibility, Weekday has evolved into a creative multi-brand platform now housing Monki and Cheap Monday under its roof alongside its own collections. It operates stores across 16 countries and ships to 82 markets.

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Founded
2002 by Adam Friberg, Lars Karlsson, Örjan Andersson, Linda Friberg
Headquarters
Stockholm, Sweden

parent company

H&M Group

Weekday

Also owned by H&M Group

& Other Stories

ARKET

Cheap Monday

COS

H&M

Monki

Sellpy

Singular Society