Fashion
Swedish urban street fashion brand founded in 2002 and acquired by H&M Group in 2008 as part of the FaBric Scandinavien AB purchase. Originally positioned as a denim-led unisex concept with a strong streetwear sensibility, Weekday has evolved into a creative multi-brand platform now housing Monki and Cheap Monday under its roof alongside its own collections. It operates stores across 16 countries and ships to 82 markets.
parent company