Fashion
Swedish fashion house founded in New York in 2014 by Elin Kling and Karl Lindman — a Swedish journalist and blogger, and an art director formerly of Interview Magazine — before relocating its headquarters to Stockholm in 2016. TOTEME built a global following through a philosophy of methodic repetition: tightly curated wardrobe essentials refined across seasons rather than reinvented each collection, at an affordable luxury price point. The brand opened its first Stockholm store in 2019 and expanded internationally through selective wholesale and direct retail. Swedish private equity firm Altor acquired a minority stake in 2021; Kling and Lindman retain majority ownership.
Known investors: Altor