Tom's of Maine is owned by Colgate-Palmolive.

American natural personal care brand founded in Kennebunk, Maine in 1970 by Tom Chappell and his wife Kate, built around a conviction that personal care products should be made from natural ingredients and that business can be a force for social and environmental good. Tom's of Maine pioneered the natural toothpaste category in the United States and later expanded into deodorant, mouthwash, dental floss, and bar soap, all formulated without artificial flavours, colours, fragrances, or preservatives. The brand was a B Corp-style ethical business well before the certification existed and donates a percentage of profits to charity. Colgate-Palmolive acquired an 84% stake in Tom's of Maine in 2006 for $100 million, completing full ownership thereafter.