Beauty

TIRTIR is owned by Goodai Global.

South Korean skincare and makeup brand founded in 2019 by influencer-turned-entrepreneur Lee Yoo-bin, built around the concept of "Trust In Radiance." TIRTIR first broke through in Japan before achieving global viral status, with its Mask Fit Red Cushion Foundation — offered in 40 shades — reaching the #1 spot in the entire beauty category on Amazon in 2023, the first Korean brand to do so. In June 2023, Lee sold approximately 60% of TIRTIR to private equity firm The Hahm Partners for ₩89 billion, which subsequently became part of the Goodai portfolio in 2024.

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Founded
2019 by Lee Yoo-bin
Headquarters
Seoul, South Korea

parent company

Goodai Global

TIRTIR

Also owned by Goodai Global

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