Personal Care
British skincare brand co-founded in 2018 in London by Colette Laxton and Mark Curry, built on the principle that effective, ingredient-led skincare should be affordable and easy to understand.
Priced to compete with The Ordinary, the brand distributes through Sephora, LOOKFANTASTIC, and Boots. L Catterton invested in The Inkey List in 2021 to support its international expansion.
Known investors: L Catterton