Beauty
American prestige color cosmetics brand founded in 1999 by Maureen Kelly from her New York City apartment, with an initial focus on high-performance makeup formulated from naturally derived ingredients such as Amazonian clay and maracuja oil. Kosé Corporation acquired a 93.5% stake in 2014 for $135 million, marking the Japanese company's entry into the North American market. Tarte is distributed primarily through Sephora and Ulta, and Kelly remained CEO following the acquisition.
parent company