Personal Care

Suave Brands Company is a parent company.

American consumer goods holding company formed in May 2023 by Boston-based private equity firm Yellow Wood Partners to acquire the North American rights to the Suave brand from Unilever. Suave Brands Company subsequently acquired ChapStick from Haleon in June 2024 for approximately $430 million, expanding beyond its flagship Suave personal care brand. The company operates as a brand management vehicle under Yellow Wood Partners' ownership.

Known investors: Yellow Wood Partners

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Founded
2023
Headquarters
Boston, MA
Suave Brands Company owns at least 1 subsidiary.

Suave Brands Company

subsidiary

ChapStick