Fashion
American preppy coastal lifestyle brand founded in 2006 in Greenville, South Carolina, built around Southern coastal aesthetics and the signature Skipjack logo. Southern Tide gained recognition through one of the early successful brand ambassador programs in the specialty apparel space, combining classic American prep silhouettes with performance fabrics suited to an outdoor, nautical lifestyle. The brand offers men's, women's, and children's apparel alongside accessories. Oxford Industries acquired Southern Tide from Brazos Private Equity Partners in April 2016 for $85 million.
parent company