Personal Care
American body care brand founded in 2015, inspired by the inclusive beauty culture of Brazil. Co-founded by CEO Heela Yang, a Korean-American Harvard Business School graduate who previously held roles at Lancôme and Goldman Sachs, alongside Brazilian native Camila Pierotti and Marc Capra. The brand launched at Sephora in 2016 and became the leading driver of the premium body care category in the US. Groupe L'Occitane acquired a majority stake in the brand.
parent company