Beauty
Japanese cosmetics brand created by Kao Corporation and launched in 1982 in Tokyo, positioned in the mid-to-premium cosmetics segment and distributed primarily through department stores and specialty beauty retailers in Japan and Asia. Sofina operates as an umbrella brand with multiple sub-lines — including Sofina iP, Sofina Primavista, and Sofina Beauté — each targeting specific skin concerns from pore minimisation to anti-ageing. The brand is distinguished by Kao's proprietary skincare technology applied to colour cosmetics and base makeup, and has a strong following among Japanese consumers for its foundation and skincare-makeup hybrid products.
parent company