Beauty
Smashbox was founded in Culver City, California by brothers Davis and Dean Factor, great-grandsons of Hollywood makeup legend Max Factor. The brand grew directly out of Smashbox Studios, a photography and film studio the brothers opened in 1990 that became a hub for major fashion shoots and campaigns. Davis launched the cosmetics line in 1996 to address the professional needs of makeup artists working on set.
The Estée Lauder Companies acquired the brand in July 2010.
parent company