Beauty
South Korean heritage skincare and makeup brand founded in 2004, known as one of the country's original indie beauty labels built around the concept of food-derived ingredients — fruits, vegetables, and botanical extracts. After filing for court receivership in October 2018 amid financial difficulties, Skinfood was acquired by private equity firm Pine Tree Partners in May 2019, which stabilised operations. Goodai Global, in partnership with The Hahm Partners, acquired the brand from Pine Tree Partners in 2025 for approximately ₩150 billion ($108 million), adding its heritage brand equity to the group's growing portfolio.
parent company