Beauty
South Korean clean beauty skincare brand founded in 2014 by Kim Yoonjin, built entirely around a single hero ingredient: Centella Asiatica sourced exclusively from Madagascar, where the plant's active concentration is reportedly seven times higher than in other growing regions. The brand name is a Korean pun — "1004" (천사, cheon-sa) means "angel" — reflecting the brand's philosophy of gentle, protective skincare. SKIN1004 became a viral bestseller internationally through Amazon and TikTok, with over 90% of its sales coming from overseas markets before its acquisition by Goodai.
parent company
owned by