Fashion
Global fast-fashion e-commerce platform founded in Nanjing, China by Chris Xu as ZZKKO, initially focused on wedding dresses and women's apparel for export. The business pivoted to a full-scale real-time fashion retail model in 2012, building a proprietary on-demand supply chain in Guangzhou that allows it to test and produce new styles in near real time.
SHEIN relocated its headquarters to Singapore in 2022. It grew to become the world's largest fashion retailer by 2022, operating in over 220 countries and territories.
SHEIN has faced sustained scrutiny over labor practices, intellectual property, and tax compliance in multiple markets.
Known investors: General Atlantic, HongShan, Mubadala Investment Company, Tiger Global Management, Tencent
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