Sellpy is an independent company.

Swedish re-commerce and second-hand fashion platform founded in 2014, majority-acquired by H&M Group in 2019. Sellpy operates as a full-service consignment platform — sellers ship their items, Sellpy photographs, lists, and sells them, then donates unsold goods to charity. The platform has given new life to over 20 million pre-owned items and operates across 24 European countries, serving as H&M Group's primary vehicle for circular fashion and resale.