Beauty

rhode (HRBeauty LLC) is owned by e.l.f. Beauty.

Bieber launched rhode skin with Lauren and Michael D. Ratner, naming the company after Bieber's middle name. The company sells products including facial cleansers, lotions, lip balms and blushes.

Known investors: One Luxury Group

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Founded
2022 by Hailey Bieber
Acquired
2025
Headquarters
Los Angeles, CA

parent company

e.l.f. Beauty

rhode (HRBeauty LLC)