Fashion

Reformation is an independent company.

Yael Aflalo, an entrepreneur and former model, launched her Reformation label in the back room of a store in Los Angeles in 2009.

In 2012, with the money she had made from Reformation’s early years, along with a side project producing private-label clothes for Urban Outfitters, Aflalo relaunched Reformation as an e-commerce business centered on a two-story factory in downtown Los Angeles and three stores, two in New York and one in L.A.

Known investors: Karlie Kloss

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Founded
2009 by Yael Aflalo
Headquarters
Los Angeles, CA
Wikipedia page

Reformation