Fashion
Yael Aflalo, an entrepreneur and former model, launched her Reformation label in the back room of a store in Los Angeles in 2009.
In 2012, with the money she had made from Reformation’s early years, along with a side project producing private-label clothes for Urban Outfitters, Aflalo relaunched Reformation as an e-commerce business centered on a two-story factory in downtown Los Angeles and three stores, two in New York and one in L.A.
Known investors: Karlie Kloss