Personal Care

Raw Sugar Living is owned by WM Partners.

American natural personal care brand founded in Sarasota, Florida by life partners Ronnie Shugar and Donda Mullis. The brand launched exclusively at Target in 2014 and built its product line around plant-derived, cold-pressed ingredients free of sulfates, parabens, and phthalates, presented in its signature bamboo-topped white bottles. Raw Sugar operates a give-back program, the Raw Sugar Initiative, through which it has donated over 16 million bars of soap and hygiene essentials to communities in need. WM Partners completed an acquisition of the brand in August 2021.

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Founded
2014 by Ronnie Shugar, Donda Mullis
Headquarters
Sarasota, FL, United States

parent company

WM Partners

Raw Sugar Living