Personal Care

Pulp Riot is owned by L'Oréal.

American professional hair colour brand founded in 2016 by salon owners David and Alexis Thurston in Los Angeles, known for its vivid and fashion-forward hair colour line built around an influencer-driven social media community. L'Oréal acquired Pulp Riot in 2018. The brand is sold exclusively through professional salons and has a strong following among colourists.

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Founded
2016 by David Thurston, Alexis Thurston
Headquarters
Los Angeles, CA

parent company

L'Oréal

Pulp Riot

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