Personal Care
Global antibacterial personal care brand launched by Colgate-Palmolive in 1985, built around a family-focused antibacterial protection proposition across bar soap, body wash, and hand wash. Protex is one of Colgate's major personal care brands in emerging markets, with particularly strong positions in Latin America, Africa, Asia, and the Middle East where antibacterial soap benefits resonate strongly with consumers. The brand is distributed through mass-market grocery and pharmacy channels across more than 60 countries.
parent company