Beauty
Prestige fragrance and beauty line operated by L'Oréal under a long-term license from Italian luxury house Prada, signed in 2021. The agreement covers fragrances, skincare, and cosmetics under both the Prada and Miu Miu names. Paradoxe, the first fragrance developed under the L'Oréal partnership, launched in 2022 and became the brand's best-selling women's fragrance. The Miu Miu beauty license was added in 2024 following the expiry of Coty's arrangement.
parent company