Fashion
South Korean instant photo booth brand created by APR, operating self-service photo booth experiences targeting younger consumers seeking physical keepsakes in the social media era. Also referred to as Photogray ORAZIN, the brand represents APR's entertainment division and leverages the company's understanding of Gen Z consumer behavior. It complements APR's beauty and lifestyle portfolio as a physical-world touchpoint for the brand's primarily D2C-native customer base.
parent company