Beauty

Phlur is owned by TSG Consumer Partners.

American fine fragrance brand founded in Austin, Texas as one of the first fragrance labels to publish full ingredient transparency. The brand went dormant before being acquired in January 2021 by Ben Bennett's Los Angeles-based brand incubator The Center, which brought in influencer and entrepreneur Chriselle Lim as co-founder and creative director. Lim relaunched the brand in 2022 with a new identity built around emotion-driven storytelling, and its debut fragrance went viral on TikTok and sold out within weeks. TSG Consumer Partners acquired a majority stake in July 2025, with Lim retaining her role as creative director.

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Founded
2015 by Eric Korman
Headquarters
West Hollywood, CA, United States

parent company

TSG Consumer Partners

Phlur

Also owned by TSG Consumer Partners

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