Personal Care

Paula's Choice is owned by Unilever Beauty & Wellbeing.

An American skincare brand founded by beauty journalist and consumer advocate Paula Begoun, Paula's Choice was built on Begoun's philosophy of evidence-based skincare — formulating products around peer-reviewed research and being transparent about ingredients.

The brand is best known for its exfoliants, particularly the 2% BHA Liquid Exfoliant, which became a global bestseller and cult product. Unilever acquired a majority stake in Paula's Choice in 2021 as part of its prestige skincare growth strategy.

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Founded
1995 by Paula Begoun
Acquired
2021
Headquarters
Seattle, WA

parent company

Unilever Beauty & Wellbeing

Paula's Choice

Also owned by Unilever Beauty & Wellbeing

Dove

SheaMoisture

Tatcha

TIGI

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