Personal Care
An American skincare brand founded by beauty journalist and consumer advocate Paula Begoun, Paula's Choice was built on Begoun's philosophy of evidence-based skincare — formulating products around peer-reviewed research and being transparent about ingredients.
The brand is best known for its exfoliants, particularly the 2% BHA Liquid Exfoliant, which became a global bestseller and cult product. Unilever acquired a majority stake in Paula's Choice in 2021 as part of its prestige skincare growth strategy.
parent company