Personal Care
American personal care and home care brand with origins in the Palmolive soap introduced in 1898 by B.J. Johnson Soap Company in Milwaukee, Wisconsin, formulated with palm and olive oils — the source of the Palmolive name. The brand's famous tagline "You're soaking in it" and its green dish soap became household icons. Palmolive merged with Peet Brothers in 1926 to form Palmolive-Peet, then merged with Colgate in 1928 to create Colgate-Palmolive-Peet. Today Palmolive is Colgate's primary global personal care and dish care brand, sold in over 88 countries across bar soap, shower gel, dishwashing liquid, and shampoo categories, and is the world's leading dishwashing liquid brand by volume.
parent company