Fashion
American lifestyle apparel company founded in Atlanta, Georgia in 1942 when Sartain and Hicks Lanier purchased Oxford Manufacturing Company, initially producing military uniforms during World War II. Oxford listed on the NYSE in 1964 under the symbol OXM and over subsequent decades transformed from a domestic apparel manufacturer into a brand-focused lifestyle company through a series of strategic acquisitions. Its current portfolio — Tommy Bahama, Lilly Pulitzer, Johnny Was, Southern Tide, The Beaufort Bonnet Company, Duck Head, and Jack Rogers — is concentrated on premium, aspirational American lifestyle brands with strong direct-to-consumer businesses, primarily targeting affluent consumers across resort, preppy, and coastal aesthetics. Tommy Bahama represents over half of total revenue, with Lilly Pulitzer as the most profitable brand. Oxford generates approximately $1.5 billion in annual net sales.
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