Fashion
On Holding AG is a Swiss athletic footwear and apparel company founded in Zürich by former professional triathlete Olivier Bernhard along with David Allemann and Caspar Coppetti. The idea originated from a prototype running sole fashioned from garden hose by a Swiss engineer, which led the founders to develop their CloudTec cushioning technology.
On grew primarily through word of mouth among athletes before expanding into lifestyle apparel and listed on the New York Stock Exchange in 2021. The United States is its largest single market.