Personal Care

Olay is owned by Procter & Gamble Beauty.

Global mass-market skincare brand launched in South Africa in 1952 by chemist Graham Wulff, originally named Oil of Olay. The brand's signature pink moisturising fluid was one of the first mass-market products to address skin aging and became a globally recognised everyday moisturiser.

The brand was acquired by Richardson-Vicks (later Vicks) in 1970, which was then acquired by Procter & Gamble in 1985. Olay is Procter & Gamble's largest skincare brand by revenue.

Olay logo
Founded
1952 by Graham Wulff
Headquarters
Cincinnati, OH

parent company

Procter & Gamble Beauty

Olay

Also owned by Procter & Gamble Beauty

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