Personal Care
American men's personal care brand co-founded in Chicago, Illinois in 2016 by Laura Lisowski Cox and Mia Saini Duchnowski — two women who created the brand out of frustration that their husbands were using their premium skincare products because clean, effective men's skincare simply didn't exist at scale. Oars + Alps launched direct-to-consumer before expanding into Target, Amazon, and specialty retail, offering natural and clean deodorant, body wash, face wash, SPF products, and haircare formulated for active men. The brand won the regional Harvard Business School New Venture Challenge in 2016 and raised seed funding from Chicago-based Breakout Capital and Levy Family Partners. SC Johnson acquired Oars + Alps in 2024, integrating it into its personal care portfolio alongside other naturals-focused brands.
parent company