Fashion
American women's denim and apparel brand founded in Los Angeles in 2003 under the name "Not Your Daughter's Jeans," built around a proprietary Lift Tuck® Technology slimming panel designed to create a flattering fit across a wide range of body types. NYDJ became the number-one women's denim brand at US department stores and pioneered the "slimming denim" category, expanding from jeans into trousers, tops, and sportswear. Sunrise Brands acquired NYDJ in 2019.
parent company