Fashion

NYDJ is owned by Sunrise Brands.

American women's denim and apparel brand founded in Los Angeles in 2003 under the name "Not Your Daughter's Jeans," built around a proprietary Lift Tuck® Technology slimming panel designed to create a flattering fit across a wide range of body types. NYDJ became the number-one women's denim brand at US department stores and pioneered the "slimming denim" category, expanding from jeans into trousers, tops, and sportswear. Sunrise Brands acquired NYDJ in 2019.

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Founded
2003
Headquarters
Los Angeles, CA

parent company

Sunrise Brands

NYDJ

Also owned by Sunrise Brands

Donald Pliner

Rebecca Minkoff