Personal Care

Native is owned by Procter & Gamble Beauty.

American natural personal care brand founded in San Francisco in 2015 by Moiz Ali, built around aluminum-free, clean-ingredient deodorants sold direct-to-consumer at a premium mass price point.

Procter & Gamble acquired the company in November 2017 for $100 million — P&G's first acquisition in nearly a decade — with Ali remaining as CEO until early 2020.

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Founded
2015 by Moiz Ali
Headquarters
San Francisco, CA

parent company

Procter & Gamble Beauty

Native

Also owned by Procter & Gamble Beauty

Aussie

Farmacy

First Aid Beauty

Head & Shoulders

Herbal Essences

Olay

OUAI

Pantene

SK-II

SK-II