Fashion
Italian luxury fashion house founded in Milan by Franco Moschino, who had studied fine art at the Accademia di Belle Arti and worked as an illustrator for Versace before launching his own label. The brand became known for its irreverent, satirical approach to fashion, subverting luxury conventions with slogans, trompe-l'oeil prints, and deliberate kitsch.
Following Moschino's death in 1994, the brand continued under creative director Rossella Jardini before Jeremy Scott took over in 2013; Adrian Appiolaza became creative director in 2024. Aeffe S.p.A. acquired full ownership in 2021.
parent company