Beauty

Morphe Cosmetics is owned by General Atlantic.

Morphe Cosmetics, stylized as MORPHE, specializes in direct-to-consumer distribution of beauty and personal care products through digital retail, leveraging partnerships with social media influencers.

In August 2019, Morphe Holdings announced a new partnership with General Atlantic, which acquired a majority stake in the company. The additional terms of the deal were not disclosed, but Morphe' existing shareholders continued to be investors in the company.

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Founded
2008 by Chris Tawil, Linda Tawil
Headquarters
Los Angeles, CA
Wikipedia page

parent company

General Atlantic

Morphe Cosmetics