Beauty
Morphe Cosmetics, stylized as MORPHE, specializes in direct-to-consumer distribution of beauty and personal care products through digital retail, leveraging partnerships with social media influencers.
In August 2019, Morphe Holdings announced a new partnership with General Atlantic, which acquired a majority stake in the company. The additional terms of the deal were not disclosed, but Morphe' existing shareholders continued to be investors in the company.
parent company