Fashion
Playful, youth-oriented Swedish fashion brand founded in Gothenburg in 2006, acquired by H&M Group in 2008 as part of FaBric Scandinavien AB. Known for bold prints, inclusive sizing, and campaigns promoting body positivity and social causes, Monki targets young women with affordable, trend-driven apparel. As of 2025, Monki operates as a brand within the Weekday platform following the closure of its standalone stores and Swedish headquarters.
parent company