Beauty
South Korean skincare and beauty technology brand launched in 2017, focused on targeted treatments for specific skin concerns including pores, pigmentation, and anti-aging. Medicube became APR's flagship brand and the dominant revenue driver following the 2021 launch of the AGE-R line of at-home beauty devices — high-tech gadgets delivering professional-grade skin treatments including EMS, LED, and ultrasonic technologies at consumer price points. The brand went viral globally after a 2023 TikTok post by Hailey Bieber featuring the AGE-R Booster Pro, and subsequently partnered with Kylie Jenner and other international celebrities. As of mid-2025, cumulative global sales of Medicube AGE-R devices exceeded 4 million units. Medicube holds approximately 32% of South Korea's home beauty device market and entered Sephora Europe across 17 countries in 2025.
parent company