Fashion
Parisian women's ready-to-wear and accessories brand founded by Judith Milgrom. The name is an acronym of the founding family's initials: M for the family surname Moyal, A for her brother Alain, J for Judith, and E for her sister Évelyne (founder of Sandro). Known for a bohemian yet feminine aesthetic spanning clothing, footwear, bags, and jewelry. Became part of SMCP Group at its formation in 2010.
parent company