Fashion
Lululemon, commonly styled as lululemon, is a Canadian-American multinational athletic apparel retailer incorporated in Delaware, United States, as Lululemon Athletica Inc. It was founded in 1998 as a retailer of yoga pants and other yoga wear, and has expanded to also sell sportswear, lifestyle apparel, accessories and personal care products.
The company calls its store clerks “educators,” its customers “guests,” and prints the company’s “manifesto” on its red shopping bags. The manifesto includes messages like, “Stress is related to 99% of all illness,” “Friends are more important than money,” and “Coke, Pepsi and all other pops will be known as the cigarettes of the future. Colas are not a substitute for water. They are just another cheap drug made to look great by advertising.”