L'Oréal Paris is an independent company.

The flagship consumer brand of L'Oréal Group, founded in 1909 by French chemist Eugène Schueller when he developed a synthetic hair dye and sold it to Parisian hairdressers. L'Oréal Paris is the world's number-one beauty brand by sales, spanning haircare, hair colour, skincare, and makeup distributed through mass-market retail channels across more than 150 countries.