Limited Too is owned by Bluestar Alliance .

American tween girls' fashion brand with origins inside The Limited stores in 1987, relaunched as a focused tween concept in 1996 and spun off as an independent company in 1999. At its peak in 2007 the brand operated over 600 stores across the US. In 2008 all Limited Too stores were converted to the Justice banner, leaving the brand dormant. Bluestar Alliance acquired the Limited Too brand from Sun Capital Partners in 2015 and has revived it as a licensing-led label targeting the tween market through e-commerce and wholesale partnerships.