LimeLife by Alcone is an independent company.

American direct-selling cosmetics brand with roots in Alcone Company, a professional theatrical and makeup supply house founded in New York City in 1952 that became a cornerstone of the Broadway and film makeup industry. LimeLife was created in 2015 as a consumer-facing brand to bring professional-grade cosmetics and skincare to everyday consumers through a network of independent beauty guides. Groupe L'Occitane acquired a majority stake in 2018 and fully integrated the brand into its portfolio, expanding it into Canada and the UK.