Lilly Pulitzer is an independent company.

American luxury resort wear brand founded in Palm Beach, Florida in the late 1950s by socialite and entrepreneur Lilly Pulitzer, who began selling brightly patterned dresses from a juice stand to hide fruit stains. The brand's vibrant, hand-painted floral and geometric prints became synonymous with Palm Beach resort style and gained national recognition after being photographed on Jacqueline Kennedy in the early 1960s. After a period of dormancy, the brand was relaunched and built into a full women's and girls' apparel, swimwear, and accessories brand before being acquired by Oxford Industries via the purchase of parent company Sugartown Worldwide in December 2010 for $60 million. Lilly Pulitzer is Oxford's most profitable brand and generates approximately 23% of group revenue.