Levi's is an independent company.

The flagship denim brand of Levi Strauss & Co., founded in 1853 and the originator of the modern blue jean. The iconic 501 jean, introduced in 1890, remains one of the best-selling garments in fashion history. Levi's is sold in over 120 countries and is the world's leading jeanswear brand, recognized globally for its red tab, two-horse logo, and enduring cultural relevance across generations.