Kendo Brands is an independent company.

LVMH's internal beauty brand incubator, established in 2010 as a joint venture with Sephora. Kendo creates, acquires, and develops prestige beauty brands distributed primarily through Sephora and direct-to-consumer channels. Its portfolio includes KVD Beauty, Ole Henriksen, Fenty Beauty by Rihanna, Fenty Skin, and Lip Lab. LVMH explored a sale of Fenty Beauty in early 2025, reportedly seeking between €1.5 billion and €2.5 billion for its stake.