Beauty
Japanese mass-market cosmetics brand created under the Kanebo Cosmetics umbrella and launched in Japan in 1997, positioned as an accessible, trend-driven makeup brand targeting young women. Kate Tokyo is best known for its eyebrow products — particularly the Designing Eyebrow 3D pencil — and its innovative base makeup including foundations and eyeshadow palettes. The brand has strong penetration in Japanese convenience stores, drugstores, and specialty beauty retailers, and has grown internationally across Asia. Kate achieved double-digit sales growth in 2023 and is one of Kao's focus brands for the Asian market.
parent company