Beauty
Chinese color cosmetics brand founded in Shanghai in 2016 under Joy Group, targeting young Chinese women with affordable, trend-driven makeup characterized by bold color, playful packaging, and frequent product launches. Judydoll built its reputation on accessible price points — most products under RMB 100 — and hero products including its single-shade blushes, contour palettes, and Iron Mascara. The brand opened its Taobao store in 2017 and its Tmall flagship in 2018, rapidly becoming a top-ranked domestic beauty brand across Chinese e-commerce platforms. By 2024, Judydoll became the first Joy Group brand to exceed RMB 2.5 billion in annual retail sales, ranked first in China's overall makeup market for two consecutive years, and expanded to over 30 countries. Its first overseas flagship store opened in Singapore in October 2025.
parent company