Fashion
American contemporary womenswear brand founded in Los Angeles in 2001, known for its casual, accessible luxury aesthetic rooted in a relaxed California sensibility. Joie built a following through feminine prints, quality fabrics, and versatile everyday dressing distributed through premium department stores and boutiques. VF Corporation owned a stake; The Collected Group later became its parent before bankruptcy in 2021. Sunrise Brands acquired it from KKR in 2021; Republic Brands Group acquired it from Sunrise in December 2025.
parent company