Beauty
American prestige beauty brand founded in 2008 by Jamie Kern Lima, built on the concept of skincare-infused cosmetics developed in collaboration with plastic surgeons and dermatologists. L'Oréal acquired IT Cosmetics in July 2016 for approximately $1.2 billion, the largest acquisition in L'Oréal USA's history at the time. The brand is distributed primarily through QVC and Sephora in North America.
parent company