Fashion

HUGO is owned by Hugo Boss.

The fashion-forward, youthful brand within Hugo Boss AG, launched in 1993 to target trendsetters and style individualists seeking bold, unconventional design. HUGO is distinct from BOSS in its more expressive, streetwear-influenced aesthetic, with a strong emphasis on distinctive cuts, graphic prints, and contemporary collaborations. Positioned to reach Gen Z consumers, HUGO has expanded aggressively in recent years through high-profile partnerships, social media campaigns, and cultural collaborations including the metaverse.

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Founded
1993
Headquarters
Metzingen, Germany
Wikipedia page

parent company

Hugo Boss

HUGO

Also owned by Hugo Boss

BOSS