Beauty

House of Hur is owned by Goodai Global.

South Korean K-beauty brand offering a range of skincare products with a focus on gentle, effective formulations for everyday use. Acquired by Goodai Global as part of its early expansion wave following the Beauty of Joseon acquisition, House of Hur targets a broad consumer base across Asian and Western online retail channels.

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Founded
2019
Headquarters
Seoul, South Korea

parent company

Goodai Global

House of Hur

Also owned by Goodai Global

Beauty of Joseon

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iUNIK

Seorin Company

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TIRTIR